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Totoodo: In-Shop Repair & Refurbishment of Used Gadgets with Stringent QMS

Totoodo: In-Shop Repair & Refurbishment of Used Gadgets with Stringent QMS

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Rajesh Palla,Managing Director

Rajesh Palla

Managing Director

Undeterred by the healthy 14 percent growth in 2017 as per IDC Quarterly Mobile Phone Tracker, the Indian smartphone market is constantly witnessing a deluge of users mustering up issues related to physical damage, water log, charging, software upgrades, data issues and many more with their devices. Furnished with gadget repair experts, pool of technicians and a dedicated toll free customer care team, Totoodo provides repair and refurbishment services for multi-brand smartphones(40+ brands),tablets and laptops all year round. Be it analyzing and rating the used gadgets or refurbishing them with a fresh look, its team of experts are readily available to address any issue of gadgets via warranty after repair services.“Unlike outsourcing to third party vendors,we conduct complete in-shop operations from refurbishing to retailing a handset, thereby portraying extreme quality of services,” asserts Rajesh Palla, Managing Director, Totoodo.

Catering primarily to the B2C segment, Totoodo has both online and offline presence where in
customers can opt for pickup (pickup free of cost, fix and deliver customers can opt for pickup(pickup free of cost, fix and deliver free of cost, fix and deliver the gadgets)or directly walk-in to nearby service center. If the customers chose to directly walk-in, its technician ensures to be readily available to attend to their gadgets. Besides offering EMI option for repairs, it does not charge the customers unless their gadgets are fixed (No Fix - No Fee policy). What makes Totoodo unique is its strength of executing 90 percent of repairs on the same day of request with quick TAT of 3-4 hours for each device.

Tailor-making a diagnostic for itself, the firm makes sure that each gadget it validates is run by this diagnostic and all the results are stored in the central server in order to eliminate chances of human errors


Stringent Quality
Totoodo proffers bulk refurbishment services for smartphones and tablets, especially under the brand name 'Re-phone' for smartphones with an inaugural offer of silver coin and six months warranty. Tailor-making a diagnostic for itself, the firm makes sure that each gadget it validates is run by this diagnostic and all the results are stored in the central server in order to eliminate
chances of human errors. Moreover, each gadget is scrutinized through an ISO certified QMS that entails 32 point quality check for both minor repairs or refurbishments. Post sales of refurbished products, Totoodo’s customers can claim for warranty at any of their stores in India with valid invoice in case of any technical issue and also contact directly to their customer care team via dedicated tool free number.

Established in 2013 and presently owning a fleet of 40 stores across India, this firm is the proud recipient of awards namely 'Retailer of the Year 2017’ by Asia- Africa-GCC Retail & Shopping Centre Congress, ‘Best Smartphone Service Centre, 2016’ by Times Group and 'SME Excellence Award in Customer Satisfaction, 2015’ by KSMBOA.

Carving the Future
Equipped with 50+ employees, Totoodo arranges regular training programs wherein it imparts knowledge about new process and technology to each one of its employees. Growing not just in terms of number of stores but revenue of 20 percent YOY, the firm has futuristic plans of expanding up to 25 stores in next one year and also extending its basket of services with SLR camera and gaming console services. Furthermore, it aspires to start online service with free pickup and drop via web & mobile application across India, unveil sales of refurbished laptops & tablets with warranty and launch its own brand of quality accessories at reasonable prices.