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Tangerine ORM: Bolstering Brands' Reputation via Bespoke Strategies & Precise Enrichment Process

Tangerine ORM: Bolstering Brands' Reputation via Bespoke Strategies & Precise Enrichment Process

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Kajal Shah,Founder & CEO

Kajal Shah

Founder & CEO

Back in 2015, the Facebook post which cost McDonald’s dearly, the picture portraying an Amazon delivery box at Flipkart office, the print ad of Kalyan Jewellers promoting child slavery and many more instances elucidate the dearth of Online Reputation Management (ORM) even among the well-established companies. Moreover the sheer absence of agencies offering ORM as a standalone service triggered Tangerine ORM (TORM) to carve its niche and establish itself in the very same year as a full-fledged digital marketing and reputation management agency that proffers a gamut of cutting-edge digital communication and marketing solutions. “Equipped with the expertise to adeptly handle the vast digital space via marketing (social media, content & email), we aid brands, businesses and individuals in optimising brand communications, retaining current business and bolstering potential business to build their brands and also brand equity,” states Kajal Shah, Founder & CEO, TORM.

Clear-cut Process
Preeminent in enhancing a brand’s reputation at any of their
business phase, Mumbai-based TORM ensures to follow a seven step process that starts with analysing their present situation, assessing existing reputation, suggesting on enhancing the essential elements & eliminating the irrelevant ones, implementing the right strategy, monitoring it and sharing the results & reports with them. No wonder, TORM owns a vast client base which stands as an epitome of their commendable work and humungous trust and satisfaction of clients. For instance, when Kinita Kadakia Patel, one of the reputed sports nutritionist from Mumbai, was staggering with her book launch in 2016 due to her zero presence on social media, TORM handheld her right from garnering the vital information about her, creating websites, registering her on social media sites to successfully organizing her book launch in a span of just seven months.

While framing solutions, it takes utmost care in customizing them in accordance with the client’s requirements, budget and available resources, and safeguarding their information eventually to produce potential outcomes


While building an online reputation from scratch for new entrants & maintaining the same is an interesting task that demands immense effort, repairing a tarnished reputation
takes ample effort & time,where in TORM garners genuine information about them, and assists them in their offline work for ensuring productive results in about six months. Moreover by vesting its faith in taking baby steps legitimately towards the growth of the brand and itself, TORM also executes website development, personal branding and SEO projects. While framing solutions, it takes utmost care in customizing them in accordance with the client’s requirements, budget and available resources, and safeguarding their information eventually to produce potential outcomes. The firm further extends its arm in edifying the clients on the various processes entailed in ORM, the benefits of effective digital marketing, the negative impacts of inappropriate offline activities and the importance of engaging with selected audiences which depicts their transparency in each of their endeavours.

Besides updating with the latest trends in the digital world, TORM’s team also shares knowledge and experience procured from dealing with brands and people of disparate industries to outshine through every phase of their business journey. Kick-started its journey with two brands on board with a revenue of Rs.350,000, the firm has grown its revenue to a whopping Rs.30,00,000 in 2017 and currently deals with ten active brands. Furthermore, TORM aspires to work with larger brands, create brand ambassadors and savour another 10-fold increase in its revenue within the next two years.