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Down to Earth: Uncompromisingly Presenting Exclusive & Credible Content with a Global Coverage

Down to Earth: Uncompromisingly Presenting Exclusive & Credible Content with a Global Coverage

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Sunita Narain,Editor
Sunita Narain, Editor
Information being a powerful driver for the new tomorrow, Down to Earth, one of Asia’s premier news & views site for environment and development, operates with the obsession of bringing news, perspectives and knowledge and to prepare people to change the world. In the time of deluge of information, it provides the best platform to detect fake news and gives access to genuine news and erudite information amidst the over flowing information today. With its articles being used to push policy, challenge the status quo and spread the word about what is possible, Down to Earth makes a difference with its credible information system and data-driven stories.

Down to Earth surges ahead of the competition by retaining the immediacy of a website, all the while taking readers beyond headlines to ‘how’ and ’what next‘ of a development. Yet another unique feature of the site is its global coverage, wherein it joins the local to global developments. So, a development in a remote Indian or African village is analyzed in wider
global perspective. No wonder, Down to Earth has received seven national and international awards and its editorial members have been honoured with more than 40 fellowships and awards. “We present forensic rigor in popular format. The site is very much evolved for the new age readers, without compromising on the information that everyone should know,” remarks Sunita Narain, Editor, Down to Earth.

" Dedicated reporting and editorial team ensures right coverage; contents are aggregated and curated from highly credible global sources, selected through a careful five-step scrutiny by the editorial team through content sharing agreements"

Differential & Distinctive Factors
Armed with more than 26 years of reportage based on rigorous research, Down to Earth, which started the print in 1992 & website in 2002, endows its readers with the quickest and the most credible analysis of a development. Dedicated reporting and editorial team ensures right coverage; contents are aggregated and curated from highly credible global sources, selected through a careful five-step scrutiny by the editorial team through content sharing agreements. It brings in the past, discusses the present and explains the future of a story, which elucidates the young readers who might not have a sense of how
environmental developments evolved over the years. Besides giving its readers access to their 26-year vast archives, the website also aggregates books related to environment and development from across the world that readers can buy from their site.

The cutting-edge interactive data /factsheets provided by Down to Earth crunches developments into highly comprehensive interactive features. Going the extra mile, it conducts regular live shows through social platforms, where its editorial team interact with readers on crucial and complex developments. It is this relentless spirit to overachieve that has bestowed Down to Earth with over 0.3 million visitors a month and over half a million page views a month.

Moving Ahead
Though it aspires to earn and plough back to continue its work, Down to Earth stands apart from the herd with its mindset of being not overtly possessive about revenue. More than technology, the editorial members are trained and updated on new ways of storytelling, data-driven features and to respond to developments in the quickest way, without compromising on the quality. Currently, the site is getting chiseled to bring forth a more reader-friendly format. Down to Earth is on the verge of rolling out a new digital plan that would further equip the readers with wider coverage and many more new features.